Leony is the new brand of Italian jewelry flaunting designs that are minimalist, punk and goth, featuring 925 sterling silver and hard stones. Creator Pietro Bazzani was born in Torino in 1984. Until he was 18, Pietro lived in the hilly Monferrato countryside nearby. Then he packed up and moved to Milano, where he studied business law. But jewelry attracted his attention more than any law book ever ould. So he began working with his dad, whose mother had started the family jewelry business. Meanwhile, he also earned a master’s degree in fashion management – fashion being another passion at the top of his list. Pietro’s life changed forever. His family background, his passion for street-style fashion and a certain musical esthetic he aspired to, led him to design his first jewelry collection – all hand-crafted, all Italian. While his forbears adorned the respectable bourgeoisie of northern Italy with bon ton jewelrywise, Pietro sought to create a line that smacked of nonconformist rebellion. Artisanal sophistication with a soul anything but soft. You see, Pietro is also a drummer with a passion for ’90s hip hop and the guitar work of Josh Homme from the days of Kyuss. Ergo, his plan: the creation of an all-new, silverfied jolt to a look that’s pun and dystopian.
Leony is the new brand of Italian jewelry flaunting designs that are minimalist, punk and goth, featuring 925 sterling silver and hard stones. Creator Pietro Bazzani was born in Torino in 1984. Until he was 18, Pietro lived in the hilly Monferrato countryside nearby. Then he packed up and moved to Milano, where he studied business law. But jewelry attracted his attention more than any law book ever ould. So he began working with his dad, whose mother had started the family jewelry business. Meanwhile, he also earned a master’s degree in fashion management – fashion being another passion at the top of his list. Pietro’s life changed forever. His family background, his passion for street-style fashion and a certain musical esthetic he aspired to, led him to design his first jewelry collection – all hand-crafted, all Italian. While his forbears adorned the respectable bourgeoisie of northern Italy with bon ton jewelrywise, Pietro sought to create a line that smacked of nonconformist rebellion. Artisanal sophistication with a soul anything but soft. You see, Pietro is also a drummer with a passion for ’90s hip hop and the guitar work of Josh Homme from the days of Kyuss. Ergo, his plan: the creation of an all-new, silverfied jolt to a look that’s pun and dystopian.
The Leony line of jewelry appeared in 2018, taking its name from Pietro’s newborn daughter, Leonie. It brings together all the passions of its creator. First and foremost, music: punk and hard core, crossover and hip hop. Then come movies and their influence, with the apocalyptic esthetics of Mad Max and the punk adrenaline of Point Break, not to mention medieval fantasy echoes resounding from the Game of Thrones TV series. Leony design is a child of punk minimalism, with a touch of goth or good measure. Check out the nods to studded weaponry, ironenhanced doors, the ornamentation of armor and helmets, and elements that adorn the architecture of the Monferrato countryside, a land rife with legends that date back to the Crusades and chivalry. Leony abounds in ancient symbolism and toys with lore of sorceryand magic, incorporating stones like chrysoprase, amethyst, malachite and onyx, mounted on rings that are big and bold.
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Standouts are pointed, oversize rings with extra-large studs – true agender, unisex amulets. In fact, a basic tenet of crystal healing therapy holds that chrysoprase inspires stability and resolution, and is a bringer of good luck; malachite reinforces willpower and mental clarity; and onyx is the volcanic stone that wards off negative energy and superfluousness. Leony’s inspiration combines apocalyptic esthetics and a no-future mindset with the art of crystal healing therapy, to create jewelry that makes a powerful and disruptive statement – a punk attitude in a positive key. Things that could easily be worn while a protection and banishing spell is being cast. Rings become shields, symbols of strength, keeping the forces of evil at bay. To be donned while one engages in his or her own daily battle, buttressed by the properties
of each single stone. The Leony line also features barbed-wire chains and collars with studs
and pendants – tusks and amulets that symbolize atavistic strength. All Leony jewelry features 925 sterling silver.
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